The post Hang Revolutionizes Loyalty Programs with Avalanche Blockchain appeared com. Timothy Morano Nov 08, 2025 10: 24 Hang leverages Avalanche’s blockchain to redefine customer loyalty, integrating AI and on-chain transparency for enhanced engagement and trust among brands and consumers. Hang, a dedicated Layer 1 blockchain on Avalanche, is reshaping the landscape of customer loyalty programs by integrating AI-driven personalization with on-chain transparency. This innovative approach aims to address the declining engagement in traditional loyalty programs, as highlighted by the growing number of consumers, particularly those aged 18-34, who are planning to cancel their memberships due to a lack of personalized experiences, according to [Avax. network]( Loyalty Programs in Decline Despite the average U. S. consumer being a member of over 15 loyalty programs, participation is dwindling. Brands are investing heavily in loyalty initiatives, yet these often translate into ineffective points systems or generic discounts that fail to foster genuine customer retention. The gap between consumer expectations and brand offerings is widening, leading to increased customer acquisition costs and inefficient cross-brand promotions. The Hang Solution Hang introduces a novel solution with its Brand Protocol, leveraging Avalanche’s blockchain to power enterprise marketing infrastructure. By moving customer engagement on-chain, Hang enables brands to execute verifiable, automated promotions with full control over customer data and privacy. This approach not only enhances trust but also allows for seamless cross-promotion between brands without compromising customer information. Advanced Marketing Suite Initially launched as an NFT-powered rewards platform, Hang has evolved into a comprehensive marketing and customer data suite. It caters to mid-market and enterprise brands, including notable names like Ulta Beauty, ASICS, and Cinemark. Hang’s platform integrates identity resolution, AI-driven segmentation, and gamified engagement, offering brands real-time insights into customer behavior and preferences. Inside the Hang Platform Hang’s platform offers unified data and identity resolution, consolidating customer information for a comprehensive view.
