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Cardano founder Charles Hoskinson has recently described the blockchain as a “spiritual successor to Bitcoin,” emphasizing the deep architectural similarities between the two networks.
In a groundbreaking move that redefines regional film exchange in India, Max Marketing has made cinematic history. The company will be presenting Zee Studios’ recent Marathi blockbuster Dasavatar for the first time ever in Malayalam cinemas without dubbing the film into any major national language like Hindi or English. This marks a historic first in Indian cinema where a regional film will be released directly in another regional language market, not as a Hindi or pan-India version, but as a culturally rooted cinematic experience intended for another linguistic audience. Directed by Subodh Khanolkar and produced by Ocean Film Company and Ocean Art House, Dasavatar will hit Malayalam cinema screens on November 21, 2025. This unprecedented initiative bridges India’s vibrant regional film industries in a way never attempted before. For decades, cross-regional film releases have almost always passed through a national filter either dubbed in Hindi or adapted for pan-India audiences. Max Marketing’s bold decision to directly present a Marathi-to-Malayalam release skips that conventional route entirely. Speaking exclusively to Bollywood Hungama, a well-placed trade source revealed, “This is not just a release it’s a cultural handshake. Dasavatar’s themes of faith, morality, and human transformation are universal. We wanted Malayalam audiences to experience the film as authentically as it was made, without diluting its Marathi essence through a Hindi or English intermediary.”Directed by Subodh Khanolkar, Dasavatar explores the symbolic and spiritual relevance of Lord Vishnu’s ten incarnations in a modern context, combining mythology with contemporary drama. The film’s philosophical depth, visual grandeur, and emotional storytelling made it one of the most successful Marathi films of 2024. Produced by Ocean Film Company and Ocean Art House, the movie blends traditional Indian mythos with a cinematic language that feels both spiritual and contemporary. The critical acclaim and box-office success it enjoyed in Maharashtra prompted Zee Studios and Max Marketing to expand its reach but in a way that preserved its regional soul. For Max Marketing, this move reinforces its commitment to breaking language barriers without erasing linguistic identity. The company has been steadily emerging as one of India’s most forward-thinking distributors championing stories that deserve audiences beyond their native states. By presenting Dasavatar directly to Kerala audiences in Malayalam theatres, Max Marketing is signalling a new direction for Indian cinema one where regional industries coexist, collaborate, and celebrate diversity without needing to pass through a Hindi or English filter. “If this succeeds, it could open the floodgates for similar cross-regional collaborations across India.”As Dasavatar prepares for its Malayalam theatrical release on November 21, the excitement is palpable not only among audiences but also within the industry. This experiment could reshape how Indian films travel between regions, fostering creative and cultural cross-pollination like never before. With Max Marketing leading the charge, Dasavatar may well be remembered as the film that made India’s cinema truly interconnected where stories no longer need a national tongue to find a national audience. Also Read: A. R. Rahman and Aanand L Rai reunite for Tere Ishk Mein after Raanjhanaa and Atrangi Re title track crosses 65 million views and counting.
Bollywood and crickets ultimate power couple, Virat Kohli and Anushka Sharma, are taking their star power into the fintech world as the new Global Brand Ambassadors for Pay10. The duo, known for their influence that transcends industries, will headline Pay10s high-impact brand campaigns, kicking off with the launch of its UPI-enabled payments app in India. Bringing together charisma and credibility, Virat and Anushka are set to infuse Pay10s digital identity with a blend of trust, innovation, and style. The couple will appear in a series of brand films, digital initiatives, and large-scale campaigns designed to mirror Pay10s mission of making financial transactions more inclusive, effortless, and secure. For Pay10, roping in this iconic pair marks a bold move to reimagine how fintech connects with consumers. Their shared values discipline, authenticity, and forward-thinking align seamlessly with the brands promise of smooth and reliable digital experiences. Pay10 Chairman Prabhpreet Singh Gill (Harry Gill) weighed in on the partnership and said, Pay10 is building a brand for the next generation of digital finance, one that is innovative and highly trusted. Virat and Anushka embody these same qualities. His discipline, performance and passion and her creativity, authenticity and entrepreneurial spirit together make them ideal brand ambassadors to tell our story as we launch the Pay10 brand. On their part, both stars expressed excitement about the collaboration, Virat Kohli shared, Pay10 is transforming digital payments by setting new standards for innovation, trust, and excellence. Im proud to support a brand that shares my commitment to constantly pushing boundaries and striving for world-class performance. Anushka Sharma added, Payments with Pay10 are smooth and secure, giving businesses and their customers convenience, speed, and trust. I understand how important it is to have reliable payment solutions that make every transaction effortless. Virat Kohli, one of the most followed athletes globally with nearly 400 million fans online, continues to be a symbol of excellence and relentless ambition. Anushka Sharma, on the other hand, brings her reputation as an acclaimed actor, producer, and entrepreneur who has consistently championed creativity and strong storytelling. Their combined appeal will anchor Pay10s push to spotlight its wide range of services from digital wallets and QR payments to real-time cross-border transfers and merchant solutions. By bringing Virat and Anushka into its fold, Pay10 isnt just strengthening its brand its setting the stage for a new era of star-powered innovation in the digital payment space. Also Read: Priyanka Chopra said I was sweet, Anushka Sharma disagreed: Darshan Kumar speaks about actresses contrasting opinions about him.
