OpenAI’s Sora 2 video generation platform continues to face criticism for unauthorized use of copyrighted materials and the likenesses of famous individuals. The latest controversy involves media star Bryan Cranston, who has taken issue with unauthorized representations of himself generated by the platform.
After filing a formal complaint with the SAG-AFTRA organization, Cranston’s concerns prompted OpenAI to respond. The company stated that it will continue to “strengthen” Sora 2’s “guardrails” to prevent the unlicensed use of famous characters and intellectual property (IP).
Earlier this week, SAG-AFTRA issued a statement on behalf of Bryan Cranston via social media, confirming that they had been in contact with OpenAI to address the matter. Following these discussions, OpenAI agreed to block any depictions of Cranston without his explicit consent.
Since its launch just a few weeks ago, Sora 2 has attracted significant attention for its impressive ability to create generative AI videos from user prompts. However, the platform’s rushed rollout has led to multiple issues involving copyrighted content.
The Motion Picture Association (MPA) publicly denounced Sora 2 for using actors’ likenesses without permission. Nevertheless, these criticisms have not stopped the platform from running into further trouble, including unlicensed depictions of figures such as Martin Luther King Jr.
As OpenAI works to improve Sora 2’s safeguards, the situation highlights the ongoing challenges AI platforms face in respecting intellectual property rights and individual likenesses in generative content.
https://www.shacknews.com/article/146428/openai-sora-2-likeness-bryan-cranston-statement-sag-aftra
