**Bollywood and Cricket’s Ultimate Power Couple, Virat Kohli and Anushka Sharma, Join Forces with Pay10 as Global Brand Ambassadors**
Bollywood star Anushka Sharma and cricketing icon Virat Kohli are stepping into the fintech spotlight as the new Global Brand Ambassadors for Pay10. Known for their immense influence that spans multiple industries, the power couple will spearhead Pay10’s high-impact brand campaigns, starting with the launch of its UPI-enabled payments app in India.
**A Power Couple Collaboration Turning Heads**
Bringing together unmatched charisma and credibility, Virat and Anushka are set to infuse Pay10’s digital identity with a perfect blend of trust, innovation, and style. The duo will feature prominently in a series of brand films, digital initiatives, and large-scale campaigns that reflect Pay10’s mission to make financial transactions more inclusive, effortless, and secure.
For Pay10, partnering with this iconic pair is a bold strategic move to reimagine how fintech connects with consumers. Virat and Anushka’s shared values—discipline, authenticity, and forward-thinking—align seamlessly with the brand’s promise of providing smooth and reliable digital experiences.
**Pay10 Chairman Prabhpreet Singh Gill Weighs In**
Pay10 Chairman Prabhpreet Singh Gill (Harry Gill) commented on the partnership, saying:
> “Pay10 is building a brand for the next generation of digital finance, one that is innovative and highly trusted. Virat and Anushka embody these same qualities. His discipline, performance, and passion, along with her creativity, authenticity, and entrepreneurial spirit, together make them ideal brand ambassadors to tell our story as we launch the Pay10 brand.”
**Virat Kohli and Anushka Sharma Share Their Excitement**
Expressing enthusiasm about the collaboration, Virat Kohli stated:
> “Pay10 is transforming digital payments by setting new standards for innovation, trust, and excellence. I’m proud to support a brand that shares my commitment to constantly pushing boundaries and striving for world-class performance.”
Anushka Sharma added:
> “Payments with Pay10 are smooth and secure, giving businesses and their customers convenience, speed, and trust. I understand how important it is to have reliable payment solutions that make every transaction effortless.”
**Amplifying Pay10’s Reach With Star Power**
Virat Kohli, one of the most followed athletes globally with nearly 400 million fans online, continues to exemplify excellence and relentless ambition. Meanwhile, Anushka Sharma brings her acclaimed reputation as an actor, producer, and entrepreneur who consistently champions creativity and strong storytelling.
Their combined appeal will anchor Pay10’s efforts to highlight its wide range of services, including digital wallets, QR payments, real-time cross-border transfers, and merchant solutions.
By bringing Virat Kohli and Anushka Sharma on board, Pay10 is not just strengthening its brand — it is setting the stage for a new era of star-powered innovation in the digital payment space.
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