**Oct. 3, 2025 | Published 2:56 p.m. ET**
**Meghan Markle Faces Mockery Within Prince William and Kate Middleton’s Inner Circle Over Lifestyle Brand**
Meghan Markle has reportedly faced mockery from within Prince William and Kate Middleton’s inner circle over her new lifestyle venture. Friends of the royal couple have allegedly branded her business with a cutting nickname, RadarOnline.com can reveal.
The Duchess of Sussex, 44, launched *As Ever* earlier this year, a rebranded lifestyle company selling everything from rosé wine to cookie mixes. Despite the initial buzz, her efforts have not been taken seriously behind palace walls.
### ‘As If’ – The Cruel Nickname for Meghan’s Brand
A royal insider disclosed that William and Kate’s associates have been relentlessly mocking the brand. One source explained:
> “Within William and Kate’s circle, people joked by calling it ‘As If,’ meaning they doubt it will ever succeed. It became a running joke that had everyone laughing.”
Another insider added:
> “People were swapping plenty of messages about it. The whole venture feels poorly put together and lacking polish – honestly, it’s a bit embarrassing.”
### Long-Standing Royal Tensions
These remarks highlight the ongoing strain that defines the relationship between the Sussexes and the rest of the royal family—a divide that has deepened since Harry and Meghan stepped back from official duties in 2020.
Their subsequent interview with Oprah Winfrey in 2021, in which Meghan described life within the institution as stifling and isolating, was met with Queen Elizabeth II’s now-famous statement that “recollections may vary.” When Harry released his memoir *Spare* in January 2023, Buckingham Palace declined to comment on his claims, with aides emphasizing that silence remained the most effective response to such direct criticism.
### Charles Seeks Peace, William Stays Silent
While King Charles, 76, has sought some form of reconciliation with Harry through private talks, William’s team was notably absent from those discussions, underscoring the distance between the two brothers. Observers say Kate has often found herself caught in the middle of the ongoing feud.
### Meghan Finds Success With Loyal Fans
Despite the jokes from William’s camp, *As Ever* has seen strong sales from Meghan’s loyal following. Early batches of products—including jams, edible flower sprinkles, and shortbread cookie mix—sold out within hours, according to the duchess.
Her inaugural vintage rosé in 2023 disappeared from virtual shelves in less than an hour, although the newest 2024 vintage remains available. Meghan recently celebrated the release with a video posted to Instagram showing her uncorking a bottle labeled “Bottle #1.” She wrote:
> “Here we go! First bottle off the line! Toasting to a beautiful day: Our Napa rosé is live @aseverofficial.”
Priced at $30 per bottle and offered in cases of three, six, or twelve, the rosé continues to see high demand. The brand shared in a promotional video on social media:
> “We made so much more this round, and yet it’s still going fast.”
https://radaronline.com/p/meghan-markle-mocked-nickname-william-kate-circle-lifestyle-brand/
