**Karan Johar and Akshay Kumar to Launch New Fashion Reality Show**
*By Apoorva Rastogi | October 3, 2025, 5:15 PM*
Filmmaker Karan Johar has announced the premiere date of his upcoming reality show, **Pitch to Get Rich**, set to debut on October 20 on JioHotstar. Produced by the Fashion Entrepreneur Fund (FEF) and Dharmatic Entertainment, the show boasts a substantial investment pool of ₹40 crore aimed at nurturing India’s emerging fashion entrepreneurs by transforming their creativity into sustainable business ventures.
### Show Concept and Vision
Pitch to Get Rich is designed to spotlight India’s next generation of fashion innovators. The show will feature 14 carefully selected founders who will pitch their ideas and face real-world business challenges to secure funding and expert mentorship. The goal is to inspire a new wave of innovation and entrepreneurship within the Indian fashion industry.
Apoorva Mehta, CEO of Dharmatic Entertainment, expressed the company’s excitement:
*”At Dharmatic, we have always believed in the power of storytelling. With Pitch to Get Rich, we are telling India’s most exciting story yet—the story of entrepreneurs who dare to dream and build.”*
### Judges, Mentors, and Investors
The show will see an impressive lineup of judges, mentors, and investors including Karan Johar, Akshay Kumar, Malaika Arora, and Manish Malhotra. They will be joined by prominent business tycoons such as Dhruv Sharma, Naveen Jindal, Ravi Jaipuria, Darpan Sanghvi, Vagish Pathak, Gaurav Dalmia, and Vinod Dugar.
### Industry Impact and Audience Appeal
Sanjay Nigam, founder of the Fashion Entrepreneur Fund, highlighted the show’s dual focus on business and entertainment:
*”Pitch to Get Rich is about championing ‘Make in India’ and giving real business opportunities to fashion talent. But beyond the investments, it’s also fashionable, competitive, and packed with entertainment.”*
The show promises not only to deliver high-stakes competition but also to champion the spirit of Indian entrepreneurship and creativity in fashion. Fans and aspiring entrepreneurs alike can look forward to a season full of innovation, mentorship, and inspiring success stories.
### Premiere Details
**Pitch to Get Rich** will premiere exclusively on **JioHotstar** on **October 20, 2025**. Stay tuned for an exciting journey of fashion, business, and dreams turning into reality!
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*Kaching-kaching is inevitable!*
https://www.newsbytesapp.com/news/entertainment/karan-johar-launches-fashion-entrepreneur-reality-show/story
