**China’s SHEIN to Manufacture for Other Brands Amid Declining Sales**
*By Mudit Dube | Sep 18, 2025*
**What’s the story?**
SHEIN, the Chinese fast-fashion giant, is opening its apparel manufacturing network in China to other fashion brands. This strategic move aims to diversify the company’s revenue streams as it faces challenges from U.S. tariffs and inconsistent sales.
To access this new manufacturing service, interested brands must open a store on SHEIN’s online marketplace.
**Supply access**
The service, launched after nearly two years of preparation and testing, leverages SHEIN’s highly efficient supply chain. Its factories in southern China can produce new designs within just 5-7 days, enabling fast turnaround times for partner brands.
So far, about 20 brands, including French fashion label Pimkie and Filipino designer Jian Lasala’s brand, have taken advantage of this offering.
Beyond manufacturing, SHEIN also provides sample development, warehousing, sales, and order fulfillment services. These are resources that smaller brands typically find difficult to access at such low costs, making SHEIN’s proposition attractive.
**Market maneuver**
SHEIN’s new initiative, called *Xcelerator*, primarily aims to onboard more fashion brands onto its marketplace. It represents a strategic effort to capitalize on its extensive apparel supply chain amid growing competition and a volatile trade environment.
Unlike platforms such as Alibaba.com and 1688.com — which offer open access to Chinese manufacturers — SHEIN requires brands to participate in its platform to gain supplier access, making the arrangement more exclusive.
**Financial outlook**
Although SHEIN is a privately held company and does not publicly disclose detailed financials, Bloomberg previously reported a surge in net income to over $400 million, alongside revenue nearing $10 billion in Q1. This growth was driven by consumers flocking to SHEIN products ahead of the imposition of U.S. tariffs.
Despite external challenges such as operational hurdles and potential IPO delays, SHEIN continues to be a formidable player in the fast-fashion industry.
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*Stay tuned for more updates on the evolving fashion retail landscape.*
https://www.newsbytesapp.com/news/business/shein-expands-its-china-supply-network-to-other-brands/story
