Sunday night’s Super Bowl and Bad Bunny’s halftime performance fell short of setting new records for the most-watched U.S. broadcast and halftime show.
Seattle’s 29-13 victory over New England averaged 124.9 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+, according to Nielsen’s Big Data + Panel rating system. This figure fell short of last year’s 127.7 million U.S. viewers who tuned in for Philadelphia’s 40-22 victory over Kansas City on Fox.
Bad Bunny’s halftime show attracted an average of 128.2 million viewers from 8:15 to 8:30 p.m. Eastern. This makes it the fourth-most watched halftime show in history, behind Kendrick Lamar (133.5 million, 2025), Michael Jackson (133.4 million, 1993), and Usher (129.3 million, 2024).
Full global viewership numbers for the halftime show are expected to be released early next week.
https://www.boston.com/sports/super-bowl/2026/02/10/super-bowl-averages-124-9-million-us-viewers-bad-bunnys-halftime-128-2-million-both-short-of-records/
