Is Sajid Khan’s John Abraham-Riteish Deshmukh starrer 100% gearing up for revival? New public notice sparks speculation about long-delayed comedy

A public notice published on November 7, 2025, in Komal Nahta’s Film Information has confirmed that Jai Ho Media LLP has officially acquired the exclusive, perpetual, and worldwide rights to the upcoming Hindi film *100%*, starring John Abraham, Riteish Deshmukh, and others. The film is directed by Sajid Khan and written by Aakash Kaushik, Madhur Sharma, and Rohan Shankar.

The acquisition covers an extensive range of rights, making Jai Ho Media LLP the sole owner of the film’s global intellectual property. This has sparked speculation about a possible revival of *100%*, a long-delayed comedy, with many wondering if the John Abraham-Riteish Deshmukh starrer is gearing up for release.

According to the notice issued through ANM Global Inc., Advocates & Solicitors, the deal grants Jai Ho Media LLP ownership over all Intellectual Property Rights and underlying works related to the film. This includes rights to create sequels, remakes, spin-offs, or any other derivative projects based on the film.

The notice also specifies the inclusion of Linear Broadcast Rights—covering TV, satellite, cable, DTH, IPTV, and other transmission mediums—as well as Non-Linear Video-on-Demand Rights, such as AVOD, SVOD, TVOD, and digital streaming formats.

Beyond screen exhibition, Jai Ho Media LLP now holds transport and commercial rights for air, ship, railways, and hotels. The acquisition also includes music, dubbing, and subtitling rights across all global languages. Furthermore, it covers syndication, background scores, lyrics, and ancillary or residual rights that may arise through any future technological formats or platforms. Essentially, the company has secured complete control over every possible mode of distribution and exploitation worldwide.

The public notice invites any person or entity claiming ownership or rights to the film to come forward with documented proof within 15 days of publication. After this period, no claims will be entertained, ensuring Jai Ho Media LLP proceeds with an unchallenged title over the film’s rights.

With this acquisition, Jai Ho Media LLP now fully controls the commercial, creative, and digital exploitation of *100%* “throughout the territory of the whole world, universe, [and] planets including India,” as humorously worded in the notice. This formal declaration reinforces the studio’s legal position ahead of the film’s release and eliminates any potential disputes surrounding ownership or revenue sharing.

Interestingly, *100%* was formally announced on August 29, 2022, with plans for a Diwali 2023 release. At that time, the film was set to star John Abraham, Riteish Deshmukh, Nora Fatehi, and Shehnaaz Gill. The comic caper was to be produced by Bhushan Kumar and Krishan Kumar of T-Series, along with Amar Butala of GBA Media.

Since Amar Butala owns Jai Ho Media LLP, he has now taken over the film as the sole producer. Amar Butala has previously produced films such as *Mission Majnu* (2023), starring Sidharth Malhotra and Rashmika Mandanna, and served as co-producer for several notable titles including *Bajrangi Bhaijaan* (2015), *Hero* (2015), *Tubelight* (2017), *Love Sonia* (2018), *Total Dhamaal* (2019), *Kesari* (2019), and *Mission Mangal* (2019).

Butala was also set to produce *Bull*, a film based on Operation Cactus of 1988 starring Shahid Kapoor, but the project was ultimately shelved.

The public notice mentions that the current star cast of *100%* comprises John Abraham, Riteish Deshmukh, and others. It remains to be seen whether the film will proceed with the same cast or undergo changes before going on floors. The project’s next steps, including a revised production timeline, are expected to be announced soon.

When contacted by Bollywood Hungama, both Amar Butala and director Sajid Khan were unavailable for comment.

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