**Gera Developments Launches WellnessCentric Homes with Hrithik Roshan as Brand Ambassador**
Gera Developments Private Limited (GDPL), pioneers in real estate innovation and creators of award-winning projects across Pune, Goa, Bengaluru, and California (USA), have once again set a new benchmark in modern living with the launch of **Gera’s WellnessCentric Homes** – a first-of-its-kind residential concept in India that transforms holistic wellness into a measurable, everyday experience.
### Hrithik Roshan Becomes the Brand Ambassador for Gera’s WellnessCentric Homes
After transforming the way young, modern families live with its pioneering **ChildCentric® Homes**, Gera Developments now takes the next step by bringing wellness home, quite literally. Gera’s WellnessCentric Homes are envisioned as living ecosystems that foster balance between mind, body, and spirit through evidence-based design, thoughtfully curated wellness programs, and meaningful community engagement.
### A New Era of Wellness-Focused Living
With thoughtfully planned layouts, purified air, balanced natural light, and dedicated wellness zones, Gera’s WellnessCentric Homes combine design innovation with guided programs and community spaces that energize the body, calm the mind, and uplift the spirit.
Reimagining modern living, the concept goes beyond conventional amenities by grounding itself in:
– Wellness design
– Wellness infrastructure
– Expert-led services
These elements work together to deliver measurable outcomes such as improved sleep, increased daylight exposure, and mindful movement.
By bringing structure and purpose to what was once an abstract lifestyle aspiration, WellnessCentric Homes make wellness a tangible part of everyday life.
### Comprehensive Holistic Wellness Experiences
Residents will have access to a wide range of holistic wellness experiences, including:
– Yoga and Pilates sessions
– Aqua aerobics
– Nutrition consultations
– Personal fitness coaching
– Community wellness initiatives
All these programs are offered through collaborations with leading wellness experts, ensuring a comprehensive and supportive environment.
### Insights from Rohit Gera, Managing Director, Gera Developments
> “From ChildCentric® to WellnessCentric Homes, Gera Developments continues its journey of transforming homes from static spaces to intuitive ecosystems that enable residents to thrive.
> In today’s fast-paced life, work has followed us home. Time for ourselves has shrunk. And while wellness continues to be desired, it is rarely sustained. We call this wellness inertia, and we set out to enable consumers to overcome it by creating an environment where pursuing a wellness lifestyle feels natural and effortless.
> Gera’s WellnessCentric Homes are designed around measurable outcomes — from better sleep to balanced living — and supported by a service ecosystem that integrates design, science, and lifestyle management. At the heart of it lies our vision of enabling residents to live unstoppable.”
### Introducing the Proprietary ‘3-tier Habit Infrastructure’
At the core of the WellnessCentric Homes project is the proprietary 3-tier Habit Infrastructure—a framework that helps residents adopt and sustain wellness through:
1. **Nudge:** Prompting healthy habits through thoughtful design
2. **Support:** Continuous expert guidance and engaging community programs
3. **Sustain:** Flexible, personalized plans that encourage lifelong wellness
### Hrithik Roshan: The Perfect Fit as Brand Ambassador
Gera Developments announced Hrithik Roshan as the brand ambassador for Gera’s WellnessCentric Homes. Known for his discipline, balance, and commitment to holistic fitness, Roshan perfectly mirrors the philosophy of this revolutionary concept.
Actor and Gera WellnessCentric Homes brand ambassador Hrithik Roshan shared:
> “At the end of the day, we all are aspiring to enhance the quality of life for ourselves and our loved ones. Gera has put wellness at the epicenter of design, and that’s what makes the WellnessCentric Homes such a masterpiece.
> They represent the future of living—spaces that inspire balance, mindfulness, and purpose every day. I wholeheartedly endorse their vision, and I’m proud to represent a brand that is changing how we experience our home and everyday life.”
Speaking about the partnership, Rohit Gera remarked:
> “Hrithik’s association with Gera’s WellnessCentric Homes goes far beyond celebrity endorsement. His discipline, commitment to fitness, and belief in balance reflect the very philosophy we’ve built into these homes. He embodies the idea that wellness isn’t an act, but a way of life, and that alignment makes this partnership truly meaningful.”
### A Vision for the Future of Living
With Gera’s WellnessCentric Homes, the company furthers its vision of innovation and customer-centric design, reimagining homes not merely as places to live but as dynamic environments that foster healthier, happier, and more connected lifestyles.
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*Also Read: [From Hrithik Roshan to Alia Bhatt: Star kids who prove talent trumps lineage!](#)*
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