OpenAI’s Sora 2 video generation platform continues to face criticism for offenses against intellectual property (IP) holders and celebrities, involving unlicensed use of copyrighted materials and likenesses. The latest to raise concerns is media star Bryan Cranston, who objected to representations of himself generated by the platform.
After filing a formal complaint with the SAG-AFTRA organization, Cranston’s case gained attention. In response, OpenAI has stated its commitment to “strengthen” Sora 2’s “guardrails” to prevent the unlicensed use of famous characters and IP.
This week, SAG-AFTRA released a statement on social media on behalf of Bryan Cranston, announcing that it had been in contact with OpenAI to address the issue. Following the discussions, OpenAI agreed to block depictions of Cranston without his consent.
Sora 2 has attracted significant attention since its launch a few weeks ago. The platform is impressive in its ability to create generative AI videos based on user prompts. However, its rushed launch has resulted in a number of issues regarding copyrighted materials.
The Motion Picture Association (MPA) has strongly denounced Sora 2 for its unauthorized use of actors’ likenesses. Despite this, the platform has continued to encounter backlash for generating unlicensed depictions of other prominent figures, including Martin Luther King Jr.
As OpenAI works to enhance the safeguards around Sora 2, the ongoing challenges highlight the complexities of balancing AI innovation with respect for intellectual property and personal rights.
https://www.shacknews.com/article/146428/openai-sora-2-likeness-bryan-cranston-statement-sag-aftra
